Indians obsession with skin colour

A glance at the Indian newspaper and this is what it read.
Matrimonial Advertisement
Wanted bride – very fair and beautiful…………………….

I thought in my mind – “If the guy maybe as good as tar, the bride should have fair skin”.
After N years of marriage you hear the mothers comment on the not so good looks of the daughter-in-law but she can easily overlook the fact that her son is as dark as coal and a good for nothing.
The lighter your skin, you are considered pretty. It may look like an idea conceived by the media but it really comes from within you and your community. When you see a light skinned person getting preferential treatment and the dark skinned being ignored you realize, we ourselves have defined it. This obsession has got its widespread rotten roots in most Indian minds. India’s ugly secret is its discrimination against dark skinned folks. In the West, there is a transformation in the concept of beauty-but for we Indians, colour is the most indisputable winner.
How would you define the Indian mentality towards colour - “passive racist”?